About Us

Lids retail stores have been providing customization opportunities for our customers in store and on demand since the late 1990s. We have worked hard to establish custom embroidery as an identity for Lids within the marketplace, and it has become an expectation from our customers. This “retail entertainment” differentiates Lids stores from our competitors.

With the addition of CustomLids.com we can now further expand the potential of this philosophy by offering a unique customization opportunity online, from the world leader in headwear customization.

Our state-of-the-art production facility in Indianapolis, IN utilizes the best embroidery creation software, combined with industry leading embroidery machines to provide our customers with the highest quality embroidered items. We are a one stop shop for you…supplying our customers with high quality blanks from leading headwear suppliers (New Era, ’47 Brand, Flexfit, and Richardson to name a few!), digitizing services to bring your logo to life, and our team of customization experts to guide you through production and shipping.

Whether buying 12 or 12,000 hats, you and your brand are our primary focus, each and every day. We can't wait to show you what your brand will look like on our hats!